Hangster is bought at the exact moment a night out ends. Osotspa put the brand in the one place that moment reliably happens — the back of a taxi — and generated 8.24 million verified impressions against 2.27 million unique passengers, the highest impression volume any advertiser has run on the MotionReach network to date. Here is how the osotspa hangster taxi advertising plan was built.
The brief
Hangster was relaunching with a new look and needed both awareness and trial among active, social Bangkok consumers — the people actually out on Friday and Saturday nights.
The category problem is context. A functional recovery drink means very little on a billboard at 9am. It means a great deal to someone in a taxi at 1am.
What we ran
- MediaMotionReach digital screens + taxi wraps
- FleetBangkok EV taxi fleet
- RoutesHigh-traffic city, commuter and nightlife corridors
- CreativeVideo, weighted to late-evening dayparts
- FlightJanuary – May 2026 (151 days)
- DeliveryFull-service execution by MotionReach + Brandstorm
The buy combined two formats. Vehicle wraps carried the new Hangster identity at street level all day, building the visual reset the relaunch needed. In-cabin digital screens then carried the message to seated passengers, weighted toward nightlife routes and late dayparts.
Running wrap and screen together meant the same person could meet the brand twice in one journey — once approaching the car, once inside it.
The results
8.24 million verified impressions and 2.27 million unique passengers made this the largest single campaign on the network by volume, at a 3.62× average frequency.
The relaunch messaging — party hard, get home safely — landed with an audience that was, at that exact moment, doing precisely that.
The plan combined in-cabin screens with taxi wrap advertising, so MotionReach could put Hangster inside and outside the same car as one out of home advertising plan. The screen side was reported like any dooh bangkok campaign. For a daytime brand-love approach on the same fleet, read the singha taxi advertising case study.
Planning something similar? We will build the route, fleet and daypart plan around your objective — and report every impression at screen level.
Request the media kitTaxi advertising in BangkokImpression figures for digital-screen campaigns are verified at screen level from GPS and playback data. Figures for vehicle-wrap and physical installation campaigns are estimated and labelled as such — those formats produce no playback log. Campaign data supplied by MotionReach; published with client consent.
