Babyface Clinic did not buy Bangkok. It bought the streets around its own three branches — and that discipline produced the highest frequency on the MotionReach network to date at 4.17×, from 1.91 million verified impressions against 458,000 unique passengers. It is a working example of geo targeted taxi advertising bangkok for a multi-branch business.
The brief
Babyface Clinic needed walk-in enquiries at three specific Bangkok addresses, not brand awareness across a province. A clinic’s realistic catchment is the neighbourhood it sits in.
The question was whether out-of-home could be bought that tightly — and still deliver enough weight to matter.
What we ran
- MediaMotionReach digital screens, in-cabin
- FleetBangkok EV taxi fleet
- RoutesGeo-targeted to catchments around 3 clinic branches
- CreativeVideo, branch and offer led
- FlightApril – June 2026 (91 days)
- DeliveryFull-service execution by MotionReach + Brandstorm
Delivery was geo-fenced to the routes serving each branch catchment. Impressions earned outside those areas would have been volume without value, so they were not bought.
Because MotionReach screens are addressable by GPS route rather than by fixed site, this kind of targeting costs nothing extra in production — it is a scheduling decision, not a separate media buy.
The results
Narrowing the geography concentrated the delivery: 4.17× frequency, the highest recorded on the network, from 1.91 million verified impressions against a deliberately smaller 458,000-person audience.
That is the correct trade for a local business. Fewer people, seen far more often, all of them within driving distance of a branch.
Babyface Clinic ran on MotionReach’s taxi digital advertising screens with the buy restricted to the catchments around its three branches. Moving out of home advertising can be concentrated where customers actually are, which is why mobile dooh suits local businesses. A citywide skincare launch on the same network is covered in the dr pong taxi advertising campaign.
Planning something similar? We will build the route, fleet and daypart plan around your objective — and report every impression at screen level.
Request the media kitTaxi advertising in BangkokImpression figures for digital-screen campaigns are verified at screen level from GPS and playback data. Figures for vehicle-wrap and physical installation campaigns are estimated and labelled as such — those formats produce no playback log. Campaign data supplied by MotionReach; published with client consent.
