Over-the-counter healthcare is bought on recall — whichever name comes to mind in the pharmacy aisle. Greater Pharma used a focused three-month taxi-screen burst to stay in that mental shortlist, earning 1.13 million verified impressions and reaching 329,000 unique passengers. The campaign is a practical model for pharmaceutical advertising bangkok brands that need steady, repeated reach.
The brief
Greater Pharma’s consumer-health range competes on availability and familiarity. The brief was straightforward: extend reach and stay top-of-mind with Bangkok commuters on high-frequency routes.
It also had to work as an additive layer to existing pharmacy and retail activity, not a replacement for it.
What we ran
- MediaMotionReach digital screens, in-cabin
- FleetBangkok EV taxi fleet
- RoutesCitywide high-traffic routes
- CreativeVideo, multi-SKU range messaging
- FlightMarch – May 2026 (92 days)
- DeliveryFull-service execution by MotionReach + Brandstorm
The buy went citywide across high-frequency commuter routes — the opposite decision to Babyface Clinic’s, and the right one here, because a pharmacy range is stocked everywhere and its buyer is everyone.
Multiple products from the range shared the flight, with creative rotating by schedule so the campaign presented a range rather than a single SKU — a change made in scheduling, with no reprinting or reinstallation cost.
The results
1.13 million verified impressions and 329,000 unique passengers at 3.43× frequency in 92 days.
As a supporting layer alongside in-store activity, the campaign added a repeated, verifiable city-wide touchpoint at a moment when the audience was doing nothing else.
The flight used taxi media bangkok inventory from MotionReach: in-cabin screens that kept a consumer-health range in front of passengers trip after trip. It is one part of a broader ooh thailand plan and was reported with the same screen-level logs used across our digital screen advertising network. For a healthcare provider’s six-month campaign, see the hospital advertising bangkok case study.
Planning something similar? We will build the route, fleet and daypart plan around your objective — and report every impression at screen level.
Request the media kitTaxi advertising in BangkokImpression figures for digital-screen campaigns are verified at screen level from GPS and playback data. Figures for vehicle-wrap and physical installation campaigns are estimated and labelled as such — those formats produce no playback log. Campaign data supplied by MotionReach; published with client consent.
