Songkran shuts Bangkok’s centre to normal media and turns it into a three-day street festival. Pepsi did not advertise around it — it joined the parade, running 20 fully wrapped tuk-tuks giving free rides along the CentralWorld–Silom corridor and generating an estimated 600,000 impressions in three days. Here is how that tuk tuk advertising bangkok plan was put together.
The brief
Songkran is the single biggest moment in the Thai beverage calendar and the hardest to buy into. The crowd is outdoors, soaking wet, phones away, moving on foot through closed streets.
Static sites get passed. Digital gets ignored. Pepsi needed to be inside the festival rather than adjacent to it.
What we ran
- MediaFull-body tuk-tuk vehicle wraps + on-ground activation
- Fleet20 wrapped tuk-tuks
- RouteCentralWorld – Parq Silom corridor
- MechanicFree rides and product sampling for festival-goers
- Flight13 – 15 April 2026 (3 days)
- DeliveryFull-service execution by MotionReach + Brandstorm
Twenty tuk-tuks were wrapped end to end in Pepsi livery and put to work on the corridor between CentralWorld and Silom — the densest pedestrian route in the city over Songkran.
The vehicles were not just moving posters. They carried people for free, cold product in hand. That converted a media impression into a favour, at the exact moment a soaked, tired festival-goer most wanted one.
The results
An estimated 600,000 street-level impressions over the three days, and 3,840 passengers physically carried in a branded vehicle.
Those two numbers do different jobs, and we report them separately on purpose. The 600,000 is reach, and it is an estimate — a wrap has no playback log. The 3,840 is a count of people who spent several minutes inside the brand, which is a far deeper interaction than any impression figure describes.
Tuk-tuk wraps are part of MotionReach’s mobility ooh bangkok range alongside taxi wrap advertising: the vehicle becomes the media, so the brand moves with the crowd instead of waiting for it. Wrap impressions are estimated, while screen formats such as dooh bangkok are verified. A full single-vehicle takeover is covered in our vehicle wrap advertising case study.
Planning something similar? We will build the route, fleet and daypart plan around your objective — and report every impression at screen level.
Request the media kitOut-of-home advertising in BangkokImpression figures for digital-screen campaigns are verified at screen level from GPS and playback data. Figures for vehicle-wrap and physical installation campaigns are estimated and labelled as such — those formats produce no playback log. Campaign data supplied by MotionReach; published with client consent.
