Most campaigns stop at awareness. Pocky ‘Connect with a Smile’ used MotionReach screens across the city to build anticipation, then converted that attention into a physical event with 1,000+ attendees headlined by PERSES — earning 9.3 million views and 99% positive feedback. It is a brand activation event bangkok campaign that started on screens and ended with people in a room.
The brief
Pocky’s idea is about sharing a moment with someone. Proving it needed more than a screen — the campaign had to actually create the moment it described.
That meant one team owning both halves: the media that drove people to turn up, and the event they turned up to.
What we ran
- MediaMotionReach vehicle digital screens, citywide
- EventFull production: 6 bespoke booth concepts, stage, lighting and sound
- TalentLive show by PERSES; custom jingle produced with TonHon (Producer of the Year)
- ExtensionSocial content built around the on-ground experience
- DeliveryEnd-to-end concept, production and on-site management by MotionReach + Brandstorm
The campaign key visual ran on DOOH screens across vehicles citywide, putting the invitation in front of people during their daily journeys rather than only in their feeds.
On the day, the concept became an experience: six distinct booth concepts, photo and interactive zones, a random-dance stage, a Pocky shop, a DJ and a live PERSES performance — plus an original jingle produced with TonHon, Producer of the Year.
The results
9.3 million views, 1,000+ attendees and 99% positive feedback, from a campaign that ran as one continuous idea rather than a media buy and a separate event.
Running both halves under one team kept the brand experience identical from the screen a passenger saw in traffic to the stage they stood in front of a fortnight later.
The screen phase ran on MotionReach’s mobile dooh vehicle screens before the event took over. Broadcast first, then convert: that is how mobility ooh thailand media can feed an activation. Brands that want the screen time inside the car can use taxi digital screen placements the same way. Another campaign that turned a screen into an action is the TikTok Shop interactive dooh advertising bangkok game.
Planning something similar? We will build the route, fleet and daypart plan around your objective — and report every impression at screen level.
Request the media kitOut-of-home advertising in BangkokImpression figures for digital-screen campaigns are verified at screen level from GPS and playback data. Figures for vehicle-wrap and physical installation campaigns are estimated and labelled as such — those formats produce no playback log. Campaign data supplied by MotionReach; published with client consent.
