Most out-of-home advertising asks you to remember something later. For its 6.6 Mega Sale, TikTok Shop used MotionReach’s touchscreens to ask passengers to do something now — play a birthday-horoscope game and collect a discount code on the spot. The campaign delivered 735,000 verified impressions to 290,000 unique passengers in 30 days. This is interactive dooh advertising bangkok passengers could play with during the ride.
The brief
Mega-sale campaigns live or die in a narrow window. TikTok Shop needed traffic and orders during the 6.6 period specifically, from Bangkok shoppers who were away from their desks and on the move.
The hard part is attribution: a taxi is offline and the sale is online. Something had to bridge the two.
What we ran
- MediaMotionReach interactive touchscreens, in-cabin
- FleetBangkok EV taxi fleet
- RoutesCitywide high-traffic routes
- CreativeInteractive: horoscope-by-birthday, instant discount code
- FlightJune 2026 (30 days)
- DeliveryFull-service execution by MotionReach + Brandstorm
The creative was built on a Thai cultural staple — fortune by birth date. A passenger tapped their birthday, got a reading, and was handed a TikTok Shop discount code to use immediately.
That turned a captive moment into a measurable action. The screen stopped being a poster and became the top of a funnel: an offline impression that produced an online, trackable event.
The results
735,000 verified impressions to 290,000 unique passengers at 2.53× frequency across the 30-day window — the network’s shortest flight, run to hit one date.
The interaction is the point: every passenger who redeemed a code converted a captive in-transit minute into a session on TikTok Shop, closing the offline-to-online loop that ordinary DOOH leaves open.
The game ran on MotionReach’s interactive in taxi digital advertising touchscreens. That is the practical difference between static out of home advertising and dooh bangkok media that a passenger can act on. For another campaign that turned screen attention into a real-world result, see the Pocky brand activation event bangkok.
Planning something similar? We will build the route, fleet and daypart plan around your objective — and report every impression at screen level.
Request the media kitDOOH advertising in BangkokImpression figures for digital-screen campaigns are verified at screen level from GPS and playback data. Figures for vehicle-wrap and physical installation campaigns are estimated and labelled as such — those formats produce no playback log. Campaign data supplied by MotionReach; published with client consent.
